Issa (formerly Jane Siberry) on "self-determined pricing" for music downloads, 2007

"The response from people is so positive that it confirms that it's the right way to go, and I'll sink or swim by it. People say, 'I can't believe you trust us,' or 'Thank you for not making us feel like the minute you take off the brakes we’re going to shoplift everything.'"

From my profile of Issa, formerly Jane Siberry, that aired today on NPR's All Things Considered. Listen to the whole piece at the NPR site. She stopped selling physical CDs and introduced pay-as-you-wish pricing on her website back in 2005.